Kyle wants to buy a new watch. while making the decision to buy the watch, he purchases the brand of watch that his favorite actor wore in a movie. in this scenario, in the context of classical conditioning, the movie that kyle watched promoted the brand of watch using:

The correct answer is embedded marketing. It is because embedded marketing is being defined as a way of having to incorporate products or a specific brand to another work such as having a particular product to be incorporated to a movie by which could be seen in the scenario above.