From a marketer's perspective, has social media changed event marketing in a positive or negative way overall?

Even the best marketing communication can be wasted if the sender does not first A) generate consumer action. B) offer testimonials from past consumers. C) determine the level of desire needed to sustain action. D) gain the attention of the consumer.

You graduate and get a $10,000 check from your grandparents. You decide to save it toward a down payment on a house. You invest it earning 10% per year and you think you will need to have $20,000 saved for the down payment.

Which is an effect of global warming? A. greenhouse effect B. melting glaciers C. better crop growth D. better animal growth E. soil erosion

Unlike Generally Accepted Accounting Principles (GAAP) for accountants, there are not principles, standards, concepts, or values common to business ethics. A. TrueB. False

If the government imposes an effective interest rate ceiling in the loanable funds market, how would quantity demanded and quantity supplied of loanable funds be impacted? quantity demanded / quantity supplied

Dinham Kennel uses tenant-days as its measure of activity; an animal housed in the kennel for one day is counted as one tenant-day. During March, the kennel budgeted for 2,000 tenant-days, but its actual level of activity was 2,040 tenant-days.

Lesa drives her car approximately 18,000 miles per year. During the most recent year, she drove 7,000 miles commuting to and from work, 4,500 miles for business-related conferences and client visits, and 6,500 miles for personal trips.

Assume that you manage a risky portfolio with an expected rate of return of 18% and a standard deviation of 42%. The T-bill rate is 6%. Your client chooses to invest 85% of a portfolio in your fund and 15% in a T-bill money market fund. a.

A firm has zero debt in its capital structure and has an overall cost of capital of 10 percent. The firm is considering a new capital structure with 60 percent debt at an interest rate of 8 percent.

Thomsen Computer Company produces three products: Earth, Wind, and Fire. Earth requires 80 machine setups, Wind requires 60 setups, and Fire requires 180 setups.