What type of planning deals with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets? a. market planningd. lower-level planningb. strategic planninge. tactical planningc. local planning

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Business

Nico

27 June, 09:03

What type of planning deals with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets? a. market planningd. lower-level planningb. strategic planninge. tactical planningc. local planning

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Isabell Gibson · Answer 1

Answer: Answer is Market Planning (A)

Explanation:

Market planning clearly defines the marketing goal of a company with corresponding strategies to achieve them.

It focuses on researching and organizing information of its target market or customers, to the end that the needs of the target market are identified, and ultimately, marketing programs are developed to fulfill these needs. It also consists of promotion strategies, competitive advantage over competitors in the market place and marketing budget.