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6 September, 21:20

Which of the following statements is true of the market introduction stage of the product life cycle?

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  1. 6 September, 21:41
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    d) In this stage, there is a need for informative promotion.

    Explanation:

    The product life cycle is well-known for a lot of ups and downs regarding the pathway of a specific product/service. Every stage is related to a particular way of marketing, as the needs of the product and its recognition vary throughout the cycle.

    When the product is introduced into the market, consumer awareness is a priority. Therefore, the company has to inform them about the benefits and value of that particular product.
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