Carnival Cruise Lines noticed that they were losing business to Disney Cruise Lines. After gathering information from a number of sources, Carnival learned that their sales decline was due to the variety of activities available to each individual family member on Disney Cruises. In response, Carnival made a commercial showing a variety of activities with different family members participating in each - - the mom working out in an aerobics class, the dad hitting golf balls off the stern of the ship, and the children playing games with other children. Carnival used which of the following to design its new ad campaign?
A. market orientation
B. sector analysis
C. strategic environmental
D. scanning corporate
E. espionage direct marketing
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