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4 April, 01:04

Which of the following is true of licensing/franchising? a. The licensor/franchisor has the ability to coordinate globally. b. The licensing/franchising strategy creates very limited competitors. c. The licensor/franchisor does not have tight control over technology and marketing. d. The licensor/franchisor has to bear the full costs and risks associated with foreign expansion.

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  1. 4 April, 02:08
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    The correct option is a)

    The licensor/franchisor has the ability to coordinate globally. Explanation:

    The Licensor / franchisor has the ability to coordinate globally, because the franchisee has less control, lack privacy, still under supervision, has limited creativity. So the Licensor / franchisor still got enough power to coordinate globally.
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Home » Business » Which of the following is true of licensing/franchising? a. The licensor/franchisor has the ability to coordinate globally. b. The licensing/franchising strategy creates very limited competitors. c.
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