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18 August, 00:45

Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want. Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.

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  1. 18 August, 01:33
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    True

    Explanation:

    Market offerings can be defined as a company's complete offer to its customers and target market, including the product it sells, delivery, technical support, etc.

    Market myopia happens when the company has an inward looking approach, the company wants to sell what they produce, not what consumers' need and want. This will eventually lead to business failure since the company will not be able to adapt to market changes, e. g. Nokia insisted on manufacturing regular cellphones instead of smartphones because it was the world leader in the manufacturing of regular cellphones.
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