There are four main categories of strategies that managers may define to create and sustain a competitive advantage. Which of these is an example of a business-level strategy? a. A finance director developing a plan to improve the return on invested capital (ROIC) by negotiating more favorable payment terms with customers and vendors b. A CEO of a multidivisional company selecting a new customer market segment to pursue and establishing a new business unit to serve the segment c. A general manager defining a superior customer service strategy for his division to better deliver its products
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