Which of the following research examples does NOT fit the definition of descriptive research? a. Estimating the proportion of people within the vicinity of a store who will shop there b. Determining which of several sales promotions was the most effective c. Predicting the level of sales of a brand in future months or years d. Developing a profile of the average customer

Question

Business

Carolyn Stein

31 January, 16:53

Which of the following research examples does NOT fit the definition of descriptive research? a. Estimating the proportion of people within the vicinity of a store who will shop there b. Determining which of several sales promotions was the most effective c. Predicting the level of sales of a brand in future months or years d. Developing a profile of the average customer

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Pranav Carney · Answer 1

C. Predicting the level of sales of a brand in future months or years

Explanation:

Descriptive research is concerned with a research field that focuses its attention on describing the attributes and characteristics of a population being studied. Descriptive research answers the question of what the population or phenomenon is.

Option A is an example of a descriptive research because it seeks to collate data about the population being studied. Option B and D are also examples of a descriptive research because the attention is on collating the characteristic of a population.

Option C is not an example of a descriptive research because it seeks how rather what. The focus is how many number of things rather what are the things.