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16 January, 13:10

A leading beverage company sells its signature soft drink brand in vending machines for $0.99 per 12 oz. can. A vending machine has monthly fixed costs of space rental, energy consumption, and capital depreciation of $135. Variable cost for a can of soda is $0.43.

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  1. 16 January, 14:08
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    You didn't post the complete information of the exercise, I searched the exercise online and tried to ask the most useful question.

    Explanation:

    Contribution per unit = Price - Variable cost = 0.99 - 0.43 = 0.56 Contribution per unit required=0.56 * (1+20%) = 0.672 New selling price required=Contribution+Variable cost=0.672+0.42=$1.092
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