Suppose the following information: The cost of a full-page color ad in the U. S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U. S. audience size is 1,566,027. The cost of a full-page color ad in the U. S. national edition of USA Today (newspaper) is $207,720 and its U. S. audience size is 1,711,696. The cost of a full-page color ad in the U. S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U. S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?
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