To reverse a downward trend in sales, Mazda introduced its MPV minivan. Mazda positioned its van as a cross between a standard minivan and a sport utility vehicle. Mazda knew that it needed to use a market segmentation strategy to correctly target the MPV. One of the segments that Mazda targeted was automobile owners who wanted to be able to tow their boats and campers behind their minivans. Which segmentation base is implied?
a. Psychologicalb. Geographicc. Benefitd. Demographice. Product
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