Perpetual Batteries recently came under criticism when a newspaper article revealed that the company's production plant had leaked a chemical compound into a sensitive wetland ecosystem. Although use of the chemical was not technically prohibited by law, the local government levied a small fine for cleaning up the spill. Environmental groups, however, argued that continued use of the chemical was damaging to the local wildlife and threatened to organize a boycott against Perpetual Batteries. What should Perpetual Batteries do to ensure that it meets its ethical responsibilities?
a. Move its production facilities to an area that is less concerned with environmental issues.
b. Design batteries without the chemical and market them as environmentally friendly.
c. Take out an advertisement arguing that use of the chemical is perfectly legal.
d. Pay the fine levied by the local government and resume operations.
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