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4 February, 21:24

Outline two ways in which marketing links to the operations functions

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  1. 4 February, 21:54
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    Marketing is associated with creating the demand. When the marketing campaigns increase the customer awareness and then turn them into potential customer, the operations has to meet this demand and cater to that customer segment.

    Markering represents the Voice of the Customer and brings the customer suggestions, requirements and complaints about the products and related services to the Operations. It is the duty of the operations to make the necessary arrangements to achieve these goals.
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