Which of the following describes the process of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers? A. Differentiation

B. Market targeting

C. Market segmentation

D. Mass marketing

E. Positioning

Positioning

Explanation:

The term positioning simply refers to the process of arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of consumers.

It is quite different from market segmentation as it does not refer to the division of market into smaller segments of buyers who are in need of a different marketing strategy.

Also, it is different from mass marketing in that it does not require concerted efforts at marketing to various segments and sectors that cut across all types of customers.