Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Gangsta sells to households, businesses, and government agencies. They have found that each market requires a different marketing strategy. Gangsta would probably benefit from departmentalization by:

Question

Business

Imani Chen

12 July, 11:07

Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Gangsta sells to households, businesses, and government agencies. They have found that each market requires a different marketing strategy. Gangsta would probably benefit from departmentalization by:

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Answers (1)

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Trystan Huang · Answer 1

customer type

Explanation:

Departmentalization by customer type (or customer departmentalization) refers to the strategies that a company uses to sell their products to their different types of customers.

For example, the salespeople that offer their products to households will offer different products than those offered to a local police department. Even those products offered to a local police department will e different than those offered to a federal security agency.

The needs of the different types of customers vary a lot and their purchasing power is also very different. A big corporation might spend millions in a new security system for all their offices and manufacturing facilities while a family home might spend a couple of thousands only.