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20 March, 21:57

Lisa is the revenue manager of a 500 room hotel property. Next week-end demand for her rooms will exceed the number of rooms she has available for sale. Which high demand pricing strategy will optimize revenue for her property

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  1. 20 March, 23:17
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    Lisa should implement a differential pricing strategy.

    Explanation:

    A differential pricing strategy is basically selling the same product or service to different customers at different prices.

    Lisa will be able to charge a higher price to those willing and able to pay for it, and since the demand for rooms is larger than the supply, a shortage will result. So she will be able to allocate the 500 rooms to those customers who value them the most and are willing and able to pay a higher price for them.
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Home » Business » Lisa is the revenue manager of a 500 room hotel property. Next week-end demand for her rooms will exceed the number of rooms she has available for sale. Which high demand pricing strategy will optimize revenue for her property
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