Why do Managers/Leaders need to understand how data increases their ability to link information, performance, and strategy more effectively to make sound decisions.

The managers need to understand the importance of data due to the fact that this one affects to the decision making process.

Explanation:

On one hand, the data is the source of the information itself, the data could be good or bad depending on the type of information that a person is trying to get, therefore that a good compilation of data will impact in realiable information. Furthermore, trustfull information means that the decision that needs to be taken will be mostly good because the information is complete and trustfull and therefore the uncertainty will decrease.

On the other hand, the information is the principle and most important resource of a manager due to the fact that decisions are made in a context where the person has o has not enough information to a make a good call. Therefore that leaders need to understand how the data works and how this affect the decision making process.