Darius is considering buying new bedroom furniture. Naturally, he compares several types of beds, dressers, and bedside tables, but he also is evaluating each product's reputation, warranty, his own experience with the brand and, of course, the price. All of the components that Darius is evaluating make up
a) his product mix
b) the total product offering.
c) his brand awareness.
d) the core project evaluation.
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