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1 November, 03:22

The manager of a chain of fast-food restaurants has noticed that the number of breakfast customers has fallen by 50 percent in the last 6 months. The manager believes this precipitous decline may be due to the extensive marketing campaign a competitor is running to promote its "good-to-go" breakfast menu. Which of the following steps would be most likely to regain the lost customers?

a. retrain the members of the breakfast crewb. start cutting prices on its most popular breakfast itemsc. make an accurate diagnosis of what is causing the problemd. survey staff and customers on what changes need to be implemented

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  1. 1 November, 04:20
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    c. make an accurate diagnosis of what is causing the problem

    Explanation:

    The manager of the fast-food restaurant should understand the underlying problem first. Working on the assumption that it's because of a competitor marketing campaign may not give the desired results. A customer's preference may change due to many reasons.

    The manager should make an accurate diagnosis of the problem first. With a precise reason as to why customers as fleeing, then he can develop a counter-strategy. Retaining the current member of the crew will not reverse the situation. Reducing prices may affect profitability, which is not the desired result. With low prices, some customers may question the quality of the breakfast.
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