George Weston Limited, a Canadian food processing and distribution company, is one of the world's largest producers of breads. Refer to the scenario. The company owns the Wonder bread brand. When Weston introduced whole grain white bread, which gives kids the bread texture and colour they recognize and love and parents the vitamins they want for their children, what was it an example of?

Question

Business

Ernesto Beard

23 November, 16:10

George Weston Limited, a Canadian food processing and distribution company, is one of the world's largest producers of breads. Refer to the scenario. The company owns the Wonder bread brand. When Weston introduced whole grain white bread, which gives kids the bread texture and colour they recognize and love and parents the vitamins they want for their children, what was it an example of?

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Answers (1)

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Carlo Vazquez · Answer 1

c. Mix width

Explanation:

Product mix width can be defined as the total number of product lines that a company has to sell.

As an example, we can mention a cosmetics company that manufactures four different types of products, such as jewelry, perfumes, clothes and makeup.

Companies use the strategy of having different product lines because they add benefits such as attracting more consumers and gaining a larger share of the market.