Product competitors market products with similar features and benefits to the same customers at similar prices.

a) True

b) False

Letter b). FALSE.

Explanation:

This question is false because product competitors are market competitors for similar products, but they are differentiated in terms of added features, benefits and pricing.

This is a free market situation, governed by the law of supply and demand, where companies seek to maximize their profits by using instruments that differentiate them from competitors such as product quality, price, brand value, advertising, after sales services and others.