An oatmeal company segmented potential customers of a group as families with two children under the age of ten, living in the suburbs, concerned with nutrition, and having one or both parents working full time. With this potential market, what could the company do to market to this segment? a. differentiate their instant oatmeal as a healthy, fast alternative for busy families.

b. differentiate their oatmeal as the center of a leisurely breakfast routine.

c. create TV advertisements targeting the athletic individual.

Question

Business

Sandra Peck

12 December, 17:14

An oatmeal company segmented potential customers of a group as families with two children under the age of ten, living in the suburbs, concerned with nutrition, and having one or both parents working full time. With this potential market, what could the company do to market to this segment? a. differentiate their instant oatmeal as a healthy, fast alternative for busy families.

b. differentiate their oatmeal as the center of a leisurely breakfast routine.

c. create TV advertisements targeting the athletic individual.

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Answers (1)

Know the Answer?

Dallas Goodwin · Answer 1

a. differentiate their instant oatmeal as a healthy, fast alternative for busy families.

Explanation:

For a company to effectively market it's products to customers it needs to tailor its products to suit the market segment it services.

In this scenario the oatmeal company serves families with two children under the age of ten, living in the suburbs, concerned with nutrition, and having one or both parents working full time.

Since there are working class parents in this segment, a product that will give instant oatmeal as a healthy, fast alternative for busy families will resonate best with the customer.