Which of the following is needed to implement the marketing concept?

a) a marketing strategy

b) an effective research study

c) identifying competitive markets d) a plan for top management practices

According to my opinion all the given choices are right.

Explanation:

To implement the concept of marketing, the organization need to know,

a) Marketing strategy: A overall plan for reaching the customer

b) Research: research about what is need of the customer, their expectations, possibility of producing it, etc so that the product will run in the market successfully.

c) Identify competitive market: Yes this is surely need to run business and to have good challenge to improve and keep up the brand name

d) a plan for top management practices: Building up hierarchy shows the growth of the organization.