Why should businesses understand the buying motives of their target market?

Buying motives are the inner drives in customers that push them to buy a product or a service. They are the needs and wants that customers strive to satisfy by purchasing goods or seeking services.

Explanation:

Understanding the buying motives of a target market is essential to a business because of the following reasons.

The motivate will guide the business in its product planning and developments. Motives influence supply and pricing policies. Motives form the basis for marketing and promotional activities. Buying motives determine products distribution channel.