Colgate-Palmolive secured the endorsements of dentists to make the claim that Colgate Total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at

a. speeding up cognitive learning.

b. increasing cognitive dissonance.

c. increasing experiential learning.

d. decreasing perceived risk

e. increasing stimulus generalization.

Question

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18 December, 16:10

Colgate-Palmolive secured the endorsements of dentists to make the claim that Colgate Total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at

a. speeding up cognitive learning.

b. increasing cognitive dissonance.

c. increasing experiential learning.

d. decreasing perceived risk

e. increasing stimulus generalization.

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Answers (1)

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Albert Chambers · Answer 1

The answer is d) decreasing perceived risk

Explanation:

The strategy used by Colgate is the reduction of the risk perceived by the client, through its marketing strategy. At the time of the toothpaste launch, customers would have doubts about it. Having the support of dentists to affirm that Colgate Total toothpaste is the recommended number 1 paste is a tactic to increase the credibility of the product. In addition, the Colgate Palmolive brand acts as a guarantee for toothpaste, ensuring that this product will be as effective as the other products of the brand.