New advertising guidelines require marketers to produce

produce food in reasonably portioned sizes (if it is the case of Health and well-being: prevention of childhood obesity,)

Explanation:

One in ten children are obese and two are overweight, according to the Obesity Medical Institute (IMEO). They also warn from the World Health Organization that 60 percent of overweight children will be older and that this can cause cardiovascular risk factors, type 2 diabetes, mental disorders and even low self-esteem.

One of the measures to be taken to act against childhood obesity lies in advertising, where the quantities produced by the producers should be limited and adequate according to a healthy and balanced diet.