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7 December, 13:18

Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using moretraditional activities that require making a sales call. As the marketing manager, you understand this activity to be

A. outbound marketing. B. cold calls. C. preapproaches. D. inbound marketing. E. telemarketing.

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  1. 7 December, 16:45
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    D. Inbound Marketing

    Explanation:

    When a company uses blogs and social media, to draw the customers through content. And this is called Inbound Marketing, a passive, subtle and digital way to market.
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