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9 May, 17:45

Terbium Corporation manufactures water toys. It plans to grow by producing high-quality water toys that are delivered in a timely manner. There are a number of other manufacturers who produce similar water toys. Terbium believes that continuously improving its manufacturing processes and re-engineering processes to downsize and eliminate excess capacity and waste are critical to implementing its strategy. Terbium's strategy is

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  1. 9 May, 18:35
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    Cost leadership

    Explanation:

    Cost leadership is defined as the competitive advantage a business has by having the lowest production cost. They are able to sell product at the low price while making a profit.

    Cost leadership occurs by a company's efficiency, size, scale, scope and experience.

    In this scenario, Terbium believes that continuously improving its manufacturing processes and re-engineering processes to downsize and eliminate excess capacity and waste are critical.

    The company is using effiency to gain cost leadership in the industry.
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