A. the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
B. the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
C. the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals.
D. the idea that individuals and organizations are accountable to a larger society.
E. the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
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