1. We are taking the proactive step of issue all of our customers new chip-enabled credit cards to replace expired or lost cards and prevent increasingly costly payouts we have suffered from fraud.

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Business

Jesse Brandt

11 August, 15:37

1. We are taking the proactive step of issue all of our customers new chip-enabled credit cards to replace expired or lost cards and prevent increasingly costly payouts we have suffered from fraud.

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Andrea Hood · Answer 1

You will be provided with the ultra modern chip-enabled credit cards that will make your mundane tasks run smooth, with exceptional security and maximized efficacy.

The "you" audience view is a better marketing communication approach, as customers aren't really interested in what benefits the company gains. This way, the focus is on the audience.