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11 August, 15:37

1. We are taking the proactive step of issue all of our customers new chip-enabled credit cards to replace expired or lost cards and prevent increasingly costly payouts we have suffered from fraud.

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  1. 11 August, 19:02
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    You will be provided with the ultra modern chip-enabled credit cards that will make your mundane tasks run smooth, with exceptional security and maximized efficacy.

    The "you" audience view is a better marketing communication approach, as customers aren't really interested in what benefits the company gains. This way, the focus is on the audience.
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