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13 April, 15:45

A sunscreen company ran a BCG Matrix analysis on its dog sunscreen product and discovered it was a question mark, identifying it as a product in a market that was growing. How does the information change the company's growth strategy for this product?

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  1. 13 April, 19:04
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    it assists the company's marketers to strategize tactics for increasing market share as question marks are in a growing market and they have low market share.
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