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9 April, 15:40

The publishing conglomerate Condé Nast is able to purchase mailing lists of people who have bridal interests, knowing that its Modern Bride magazine customers are somewhat distinct from those who subscribe to GQ. In terms of evaluating segment attractiveness, this is a way of ensuring the segment is

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  1. 9 April, 18:32
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    Answer: identifiable

    Explanation: In simple words, identifiable segment refers to that segment of the market or potential market which the interest party can easy understand and verify.

    In the given case, Conde nast is going to publish a new magazine and already have the potential customer base list on them.

    Hence from the above we can conclude that the segment is identifiable.
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