If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

a) a brand extension.

b) line extension.

c) functional modification.

d) quality modification.

e) a new-to-the-world product

Question

Business

Genevieve Stanton

20 April, 12:18

If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

a) a brand extension.

b) line extension.

c) functional modification.

d) quality modification.

e) a new-to-the-world product

+4

Answers (1)

Know the Answer?

Jazlyn Cardenas · Answer 1

B. Line extension

Explanation:

Product Line Extension

This involves the use of an already established brand name, in this case, cool whip for a new item (orange flavored cool whip) in the same product category. It's the production of a new product that is a little different to a company's existing products. The differences the new product usually has from the existing products may be in the line of new flavour, colors, product size, added ingredients and so on.

A popular example of this is Coke and Pepsi releasing Diet Coke and Pepsi respectively. Adding a new product to their existing range of products.

If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example ofa) a brand extension.b) line extension.c) functional modification.d) quality modification.e) a new-to-the-world product