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17 November, 13:47

Which of the following is a form of dynamic pricing? Question 10 options: 1) odd-even pricing 2) yield management pricing 3) above-, at-, and below-market pricing 4) target pricing 5) cost-plus pricing

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  1. 17 November, 13:58
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    Yield Management pricing is a form of dynamic pricing.

    Option-2

    Explanation:

    Marketing professionals build an overall price plan in accordance with the purpose and principles of the company. This value policy is generally part of the overall long-term strategic plan of the business.

    Where advertiser aims at maximizing profits, in the context of income driven pricing, for instance, dynamic pricing (also referred to as yield management). Control of yields is a variable pricing concept based on awareness, expectation, and manipulating human behavior to maximize sales and benefit from a fixed time constraint.
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