Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation?

A. Promotional consideration

B. Emotional learning

C. Classical conditioning

D. Instrumental conditioning

D. Instrumental conditioning

Explanation: -

Instrumental conditioning - Operant learning is another name for instrumental conditioning. In this conditioning, punishment may increase or decrease the chances that behavior will repeat again.

In the given question, Claudia who is a marketing consultant advised giving free membership in a particular club in order to recommend brand equity. Thus this shows Claudia is using reinforcement to build the behavior of the customer which can or cannot be long-lasting.