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5 May, 22:48

Which of the following modes of entry is suitable for service firms where the risk of losing control over the management skills or technological know-how is not much of a concern, and where the firms' valuable asset is their brand name?

a. Exporting

b. Franchising

c. Licensing

d. Turnkey projects

e. Cross-licensing

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Answers (1)
  1. 6 May, 02:12
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    c. Licensing

    Explanation:

    Licensing -

    It refers to the legal permission offered by the company to any other person or company, in order to buy, use or access the goods and services, is referred to as licensing.

    The method is used in business practices.

    Hence, From the given scenario of the question,

    The correct option is c. Licensing.
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