Determiniing decision makers' information needs, acquiring the needed information, and distributing that information to the decision makers in a form, and at a time when they can use it for decision-making describes:

The Role of Marketing information systems

Explanation:

The marketing information system is the collection, sort, interpretation, storage and distribution of the market informaiton in order to improve the planning, decision making and control of the marketers from both internal and external sources.

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