Which of the following levels of market coverage is desirable when a special effort, such as customer service from a channel member, is important to customers?

a. intensive distribution

b. exclusive distribution

c. selective distribution

d. digital distribution

e. multichannel distribution

Answer: (C) Selective distributions

Explanation:

The selective distribution is one of the type of distribution strategy that carry the various products of the company and it is distributed to the customers with some specific type of rules or regulation in an organization.

This strategy basically lies between the exclusive and the intensive distributors. The main aim of the selective distribution is that it allow to managing the prestige and the scarcity of the luxury products. The selective distribution basically provide the limited outlets in specific geographical area and this is the main benefit of this type of distribution.

Therefore, Option (C) is correct.