Ask Question
20 August, 11:33

Gold Peak is a brand of iced tea introduced by Coca-Cola North American and intended to taste like the tea ""Mom used to brew."" The tea has high marketing costs as well as high production costs. Promotions for the product are aimed at informing consumers that this premium product tastes like it's home-brewed. In which stage of the product life cycle is Gold Peak iced tea?

+1
Answers (1)
  1. 20 August, 15:14
    0
    The correct answer is introductory.

    Explanation:

    In short, it is the stage where the conception, definition and experimental period of the product is fixed, studies say that more than 70% fail to launch to the market. It is characterized by:

    Low sales volume Great technical, commercial and communication investment. Great effort to fine-tune the manufacturing means. Difficulties to introduce the product in the market. Low saturation of your potential market. Few bidders. Special dedication of the sales team.

    In summary, this phase is characterized by a negative profitability due to the great resources that are necessary to manufacture, launch and refine the product, compared to the sales volume achieved.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Gold Peak is a brand of iced tea introduced by Coca-Cola North American and intended to taste like the tea ""Mom used to brew."" The tea ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers