Stores that carry a broad product line, with limited depth, are referred to as

a. limited-line stores.

b. general merchandise stores.

c. scrambled merchandise stores.

d. hypermarkets.

e. intertype outlets.

Question

Business

Lucian Soto

26 June, 02:54

Stores that carry a broad product line, with limited depth, are referred to as

a. limited-line stores.

b. general merchandise stores.

c. scrambled merchandise stores.

d. hypermarkets.

e. intertype outlets.

+3

Answers (1)

Know the Answer?

Carmen Ramsey · Answer 1

b. general merchandise stores.

Explanation:

In terms of product line breadth and depth, stores differentiate themselves in product assortment.

A general merchandise store has a broad product line, aiming to offer diverse types of products. However, since it is not specialized in a particular product category, it has limited depth. These types of stores are common in rural communities, where they are the main shop of choice.

Stores that carry a broad product line, with limited depth, are referred to asa. limited-line stores.b. general merchandise stores.c. scrambled merchandise stores.d. hypermarkets.e. intertype outlets.

Stores that carry a broad product line, with limited depth, are referred to as

a. limited-line stores.

b. general merchandise stores.

c. scrambled merchandise stores.

d. hypermarkets.

e. intertype outlets.