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22 January, 07:26

Which stage of the new product development process directly follows idea generation?

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  1. 22 January, 08:06
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    screening and evaluation

    Explanation:

    Screening and evaluation is the third step in a new product development process, and it should work like a funnel. All the ideas generated during the previous stage must be analyzed and only workable ideas should continue the process.

    At this stage it is critical to reject poor new product ideas, and continue with viable new product ideas.
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