Firms try to differentiate themselves from one another. For instance, Busch Light is cheap and barely advertises, while Michelob Ultra is more expensive and advertises toward active young professionals. This differentiation is called ...
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Home » Business » Firms try to differentiate themselves from one another. For instance, Busch Light is cheap and barely advertises, while Michelob Ultra is more expensive and advertises toward active young professionals. This differentiation is called ...