Henry wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henry is focusing on which aspect of the marketing mix?

Question

Business

Camilla Wagner

17 August, 20:22

Henry wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henry is focusing on which aspect of the marketing mix?

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Answers (1)

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Julian Proctor · Answer 1

Promotion.

Explanation:

The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. Promotion is also one of the elements in the promotional mix or promotional plan.