Price refers to
- the value assigned to the exchange of products and services for other products and services.
- the value judgment made by both the buyer and seller regarding an item s worth.
- the money or other considerations (including other products and services) exchanged for the ownership or use of a product or service.
- the value assessed for the benefits of using a product or service.
- the highest monetary value a customer is willing to pay for a product or service.
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