The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized dа ta:
a. is hard to locate.
b. is generally more costly than primary data.
c. is generally less accurate than primary data.
d. may not always fit the specific needs of the user.
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Home » Business » The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized dа ta: a. is hard to locate. b. is generally more costly than primary data. c.