Abercrombie and Fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. They hope all this extra exposure will capture even more of the teenage/college market. What strategy are they following?

Question

Business

Shaylee Barker

29 December, 09:24

Abercrombie and Fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. They hope all this extra exposure will capture even more of the teenage/college market. What strategy are they following?

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Answers (2)

Know the Answer?

Simeon Sweeney · Answer 1

STP model

Explanation:

Your marketing tactics will be much more fruitful and efficient if you follow the STP model. By segmenting your target market, targeting the right customers and properly positioning your products/services in the marketplace, you can grow your business at a faster rate.

Isiah Kim · Answer 2

A. Category extension

Explanation:

Abercrombie and Fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. They hope all this extra exposure will capture even more of the teenage/college market. What strategy are they following?

A. Category extension B. Multiple branding C. Fashion extension D. Line extension E. Brand equity exposure

The estrategy taht the company is using in order to get more exposure and get to the teenage/college market is the estrategy of Category extension, where you start to sell product that aren't taht related to what you actually sell and produce, by can enter the target market that you have in mind, in this case they are using category extension by creating backpacks, shows and dog accesories that were things that they did not sell prior to this expansion.