What is this additional ""P"" of marketing that is not one of the traditional ""four Ps of marketing"" but requires attention because of uniqueness of tourism marketing?

Question

Business

Ray Mccullough

24 August, 08:27

What is this additional ""P"" of marketing that is not one of the traditional ""four Ps of marketing"" but requires attention because of uniqueness of tourism marketing?

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Answers (1)

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Rigoberto Jackson · Answer 1

People

Explanation:

People refers simply to the employees of a business. This fifth P is extremely important for companies that provide services, including tourism. People strategies usually revolve around customer service, since it is vital that your customers have a positive perception of your employees.

When a company sells a product, the most important thing is the product itself. But services are different, it doesn't matter how mice your hotel is or how delicious are your meals, if the people that provide the service don't do it correctly and properly. For example, if the waiter is rude with your clients, they will not be satisfied even if the food was great.