True or False. Brand recognition exists when a customer is aware that the brand exists and views it as an alternative to purchase if the preferred brand is unavailable or if the other available brands are unfamiliar to the customer.

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Business

Lennon Liu

14 September, 19:57

True or False. Brand recognition exists when a customer is aware that the brand exists and views it as an alternative to purchase if the preferred brand is unavailable or if the other available brands are unfamiliar to the customer.

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Ireland Coffey · Answer 1

Answer: True

Explanation:

The given statement is true, since the brand recognition is referred to as the magnitude to which a customer can precisely recognize a specific commodities or services just by examining the character and features associated with the commodity or the service. In case, if the certain brand with which the consumer has been long associated and can recognize easily, is unavailable then the consumer will look for other alternative that are similar.