Contour Autos competes against the global leaders in the automobile industry by developing and selling acceptable quality vehicles at a lower price. This has been possible due to the company's large-scale production that reduces its manufacturing expenses. Which of the following generic business strategies is Contour Autos applying in this scenario? a. differentiation strategyb. product diversification strategyc. cost-leadership strategyd. liquidation strategy

c. cost-leadership strategy

Explanation:

Contour Autos tend to decrease the price of the product and that the quality served of the product is acceptable and not degraded. In this manner as against the normal industry the company supplies same quality goods at lower prices.

This decreases the cost for consumers and therefore, it is termed as Cost-Leadership strategy.

The Company tends to lead in the market through lower cost of goods supplied with the same quality.